CREATIVE LEADER
PURPOSE DRIVER
CULTURE BUILDER
Check out a few of my featured projects.
Love Protects. In partnership with the Ad Council, this campaign was created for the National Highway Transportation Safety Administration (NHTSA) to launch a new PSA campaign about child passenger safety. By interrupting their overconfidence, we remind parents and caregivers why it is so important to make sure they are in the right seat. Because, one thing we can all agree on – love protects.
Campaign / :30 Spot / :60 OLV / OOH / Social Assets
Reimagining Loyalty. A reward is a thing. But rewarding is an action. Beyond transactions, we set out to lift moods and make people feel good. The future of Kellogg’s Family Rewards wasn’t KFR, but 20+ unique brands shining bright on their own. Like a family photo, KFR became the frame. Welcome to the fam.
Program Refresh, Website, Content, UX, Swag
Words Matter. When laws like “Don’t Say Gay” got traction, we got to thinking about words. Laws like this teach kids that being gay is not only not ok, it’s so offensive we can’t even talk about it. Statistically, an LGBTQ child considers suicide every 45 seconds. We set out to humanize that. Then we created a glossary as a tool because culture and language evolve. We should too.
Animated Film, Glossary, Instagram, Trans Lifeline support
Some words from colleagues and clients I’ve created with:
“Kerri not only shares her heart, soul and talent with those around her, she knows how to scale her impact to help shape the future of our industry. Whether it’s sharing profound advice or lifting the voices of others, Kerri is the leader who drives genuine impact.”
— Creative Director, SVP
“I started working with Kerri 13 years ago and immediately saw her as someone who stood out. The more I worked with her the more inspired I was. I’m grateful for her creative leadership, mentorship, and constant inspiration. What an example she sets.”
— Team Member, ACD
“Kerri pushed me to be better, challenged me to think bigger and always drove for greatness. And that’s just the work part. She’s also one of the best humans I know. Her passion and kindness have broad impact and generally make the world a better place.”